EI Seminar Delivered Live to Web using LiveU Solution
DUBLIN, June 16, 2010 - Tyrell CCT, a leading provider of digital media technologies, in conjunction with Agtel, Ireland's frontrunners in TV and corporate media production, today announced that the companies have recently deployed innovative streaming technology to broadcast live to the web from a high profile Enterprise Ireland SME Seminar. Tyrell CCT and Agtel demonstrated Live U, the 'Satellite truck in a backpack', from the Dublin based SME event, part of a series of eight business finance seminars hosted for Irish SMEs. LiveU has developed a revolutionary hand-held video uplink device that enables anyone to broadcast live video instantly, anytime, anywhere. Tyrell CCT was recently awarded the exclusive Irish distribution of this innovative mobile video delivery solution. This technology preview demonstrated the outstanding quality and reliability of broadcasting via 3G networks with the entire seminar delivered live to viewers in Enterprise Ireland offices around the world.
Organised by Enterprise Ireland, the Small Firms Association, IBEC, the Irish Taxation Institute and the County Enterprise Boards, the SME seminar series was developed to assist SMEs to gain a greater understanding of financial, employment, tax and business supports information to manage and grow their business. The Dublin seminar, which coincided with European SME week, was host to a number of high profile speakers including the Minister for Trade and Commerce, Billy Kelleher. Tyrell CCT provided Agtel with the LiveU LU30 backpack system and offsite technical backup to broadcast the Dublin based event in real-time to a global Enterprise Ireland audience. Viewers in locations ranging from Milan, Stockholm and Tokyo provided live feedback via a web chat facility and testified to the picture and sound quality. Following the keynote speeches the Agtel cameraman equipped solely with the LU30 backpack conducted a Vox Pop style session with the seminar delegates moving easily around the venue, including the underground car park, to push the limits of the technology.
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LiveU offers a real-time video uplink solution at broadcast quality which provides instant set up time and connects to any video camera. LU-30's affordability and ease-of-use means that all types of live, newsworthy or human interest events can be captured and broadcast directly on the web over existing wireless infrastructure. By bonding the bandwidth of six mobile SIM cards and an advanced innovative technology for resilient video transmission even in poor cellular reception areas, the LU30 delivers exceptional quality video from any location.
"The use of the LiveU technology at our Dublin event was very valuable as we were able to connect with our colleagues in global Enterprise Ireland offices in real-time and provide them with key information and on-the-ground insights from the SME community in Ireland", commented Alan Hobbs, Head of Communications, Enterprise Ireland. "We were particularly impressed with the immediacy of service and high quality picture and sound. It is very easy to see how this technology could make a big difference to Irish companies connecting with their audiences worldwide."
"LiveU has made a significant contribution in advancing the technology and expanding the opportunity for high-quality live transmission." commented Bryan Malone, Managing Director, Tyrell CCT. "It is particularly suited to breaking news and on-the-move events where deploying traditional broadcast technologies might be impossible or too costly." He added, "It's as simple as a camera or video operator arriving on location with the battery operated LU-30 unit (in a lightweight backpack) and connecting it to any video camera. You can broadcast live from any indoor or outdoor location without concerns about cable or satellite restrictions - it is truly one of the best technologies I have seen in a long time."
"In today's dynamic business environment, every organisation is a media company with a need to communicate with their customers, business partners, shareholders and staff," commented John Cummins, Managing Director, Agtel. "LiveU offers organisations of all sizes an affordable option to transform their communication strategy and reach large audiences by delivering live feeds and videos on their websites. We found the system very easy to set up and use - from arrival on location, the live broadcast can be accomplished literally in a minute or two."
About Tyrell CCT
Tyrell CCT is the leading creative technology solutions provider for the broadcast, post production, education and corporate sectors in the UK and Ireland. Established in 2000, the company provides complete digital media solutions for the creation, manipulation, management and delivery of digital content. Tyrell CCT represents leading global suppliers of video, audio, storage and media streaming solutions and also provides consultancy, system integration and technical support services. For more information, visit Tyrell CCT at http://www.tyrell.ie
About Agtel
Agtel has been in business for over 30 years and is one of Ireland's top corporate media and TV production companies. Agtel are market leaders in high quality corporate communications and are recognised for the quality of their factual and documentary work for RTÉ and BBC. For corporate and institutional clients, Agtel offers a full-service one-stop-shop for corporate media - including on-line videos, DVDs, as well as eLearning, and communications advice. http://www.agtel.ie
About LiveU
Founded in 2006 by industry leaders in the area of wireless telecommunications, LiveU creates, develops and markets real-time video technologies and solutions that enable video broadcasters to uplink and transmit live instantly, anywhere, and at anytime. http://www.liveu.com