Tyrell CCT: Content Creation Tools in Ireland

SGO UK Appoints Tyrell CCT as Official UK Reseller to Promote Mistika

SGO UK Appoints Tyrell CCT as Official UK Reseller to Promote Mistika

Soho, London, UK, 2 September 2010: SGO UK is pleased to announce the appointment of creative technology provider, Tyrell CCT, as an official UK Reseller to help promote its flagship DI post production system, Mistika. Under the terms of the agreement, Tyrell CCT will work alongside SGO UK and have responsibility in the UK and Ireland for the sale and support of Mistika, which is considered the most advanced real-time stereo 3D finishing system in the market.

SGO prides itself on its exceptional customer service and will still continue to maintain direct relationships with all of its customers. SGO UK's Director of Sales and Operations, Geoff Mills, states: "Due to SGO's ongoing expansion and significant increase in demand for Mistika, I made the decision to team up with Tyrell CCT to compliment the ongoing activity of SGO UK." He adds, "This new and exciting partnership with Tyrell CCT brings valuable expertise and resources to achieve even greater results, while at the same time preserving the company's key values of personal high-quality service and productivity. Tyrell CCT was the obvious choice as they have a clear understanding of client needs and a wealth of experience in providing value added services and support."

Tyrell CCT is a well-established reseller representing key brands for the creation, manipulation, management and distribution of digital content. The company's experienced staff have worked at the highest level in the industry and have an in-depth knowledge of the most innovative and advanced creative technology solutions. Tyrell CCT's large client base of leading broadcasters and high-end post production facilities in the UK and Ireland will open up considerable new opportunities for SGO in this dynamic territory. "We are very excited to partner with SGO who are the clear leaders in high-end post and 3D Stereoscopic workflows," commented Mark Lynn, Sales Director, Tyrell CCT UK. "We see huge growth potential in this area and believe that Mistika has by far the most advanced toolset to cater for our customer's current and future needs."

Mistika is a flexible high-end post production and live on-set system capable of SD, HD, 2K, 4K, and stereoscopic 3D with real-time Red camera and other native data workflows. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline. SGO is showcasing new toolset and workflow developments for Mistika at IBC this year in Hall 6, Stand 6.A11.

About SGO
SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO's high-end post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions. Customers include BSkyB, Framestore, Preditors, On Sight, BTV, Videomedia, Molinare Madrid, Infinia, El Colorado, Thomson Technicolor Madrid, Real Madrid Televisión, PICTORION das werk GmbH and OPTIX Digital Pictures. www.sgo.es

About Tyrell CCT
Tyrell CCT is the leading creative technology solutions provider for the broadcast, post production, education and corporate sectors in the UK and Ireland. Established in 2000, the company provides complete digital media solutions for the creation, manipulation, management and delivery of digital content. Tyrell CCT represents leading global suppliers of video, audio, storage and media streaming solutions and also provides consultancy, system integration and technical support services. For more information, visit Tyrell CCT at http://www.tyrell.ie